Stoke-on-Trent has its sites set on Custom Home Build

As part of a major regeneration programme, Stoke-on-Trent City Council has today revealed its plans to create desirable housing developments, by releasing two sites in the City, exclusively for people to build their own homes.

In partnership with co-landowner the Homes and Communities Agency (HCA), the pair will unveil more details about the sites at a launch event in Stoke-on-Trent on Tuesday 26 June.

Stoke-on-Trent City Council is one of the first authorities in England to support the Government's policy to grow the custom build homes market by releasing land exclusively for this purpose.

As part of an ambitious city-wide regeneration programme, that will also support local commerce and the environment, Stoke-on-Trent is transforming into a thriving city, and by supporting new forms of housing, such as custom build, it hopes to attract new people to come to live and work in the area.

Details of how the Custom Build model will work are to be unveiled at an open launch event, at the former Spode Works, attended by council regeneration and planning officers, representatives from the Midlands HCA as well as custom home build specialists BuildStore Financial Services and The Hanley Economic Building Society, who are working with the Council on the development of one of the sites being brought forward.

Those attending the event will learn about the two locations for the custom home build opportunity - in the historic village of Penkhull, and the popular suburb of Hanford on the edge of the city.

Councillor Ruth Rosenau, Stoke-on-Trent City Council cabinet member for regeneration, planning and transportation, said: “We have been considering options for making this form of housing available to city residents for some time.

“A key element of our ‘Mandate for Change’ is to ensure our residents enjoy a better quality of life, and have a better choice of places to live. We welcome the opportunity that custom build provides people to create sustainable and innovative housing, which is designed to suit their needs and lifestyle.”

Andy Spencer, area manager at the HCA, Midlands said; “We know through working closely with Stoke-on-Trent City Council that delivering new executive homes across the city is a priority and the HCA is pleased its land will be a key part of enabling this to happen.

“There seems to be a real appetite for custom build within Stoke-on-Trent and we look forward to working with the Council and its partners to develop this innovative model of housing.”

Raymond Connor, Chief Executive of BuildStore Financial Services, which will support the self builders throughout their Custom Home Build projects, from arranging finance, through to construction, comments:

“Building your own home is an aspiration for thousands of people, and with the backing of the UK Government, and the support of Local Authorities, such as Stoke-on-Trent City Council, it is becoming a reality for more people than ever before.

“The Custom Home Build model offers an alternative to the existing housing market for people wishing to get on or move up the property ladder, and create a home that is truly their own.

“We are delighted to be working with Stoke-on-Trent City Council; they have shown real commitment and enthusiasm for the Custom Home Build model, and for providing housing that is more desirable, affordable and aspirational. It is a great example of public and private working in partnership to meet the needs of the local people.”

Those interested in attending the launch event on Tuesday 26th June, at the Former Spode Works, Stoke, ST4 1JH from 4:30pm can register at

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